SEPTEMBER 2024
Collection X
Urban Bloom is a capsule for street looks, designed in the unique style of the project. The collection includes fundamentally new products for the brand, such as a jacket, vest, jeans, trousers and hats. Absolute attention in the collection is paid to the variety of textures and fabrics - corduroy, suede and denim, as well as bright color combinations and details - ruffles, gathers, ties, fringe.
Urban Bloom tells the story of a girl in a big city, she is always on the move, her morning begins with an early rise, a quick get ready and a rush to work. In the subway, she hears the noise of the crowd, smells the coffee and uses the time to prepare for the upcoming day. In the evening, after work, she turns on her favorite music and, standing in a traffic jam, tries to distract herself from the hustle and bustle on the way to the gym. And on weekends, she explores the city, visits exhibitions, and meets with friends. But despite the frantic pace of the big city, she does not lose her bright individuality.
Urban Bloom tells the story of a girl in a big city, she is always on the move, her morning begins with an early rise, a quick get ready and a rush to work. In the subway, she hears the noise of the crowd, smells the coffee and uses the time to prepare for the upcoming day. In the evening, after work, she turns on her favorite music and, standing in a traffic jam, tries to distract herself from the hustle and bustle on the way to the gym. And on weekends, she explores the city, visits exhibitions, and meets with friends. But despite the frantic pace of the big city, she does not lose her bright individuality.
